News and Events

We'll be keeping you up on interesting things happening here and in the world. We're always interested in what goes on around us and we love to share it with you. Stop by here each week and see what we've found.
Utilities using Twitter for communications. Imagine that.

March 21, 2013 is Twitter's 7th birthday. Many people still don't get it.

As we've always said, content is king. Always was despite what some people will tell you.

What is the future of social networks? Very hard to tell, but not all of them will survive, that's for sure.

If you sometimes wonder if social media has any value at all, you're not alone. (We certainly wonder some days.)

If you're thinking of trying Google+, you may want to rethink that.

It appears the hype over social media for B2B marketing has been overstated.

Finally, someone says something real about communications.

Is Facebook making us fatter?

This is a great New York Times Piece that asks the big question: Does social media really have value?

Knowing your audience makes all the difference for effective PR.

It's amazing how something old suddenly becomes bright and shiny.

Interesting story that shows how old and new can mix. Whether it works or not remains to be seen.

This story tells what happens when a social media company gets their users mad.
Anti-social Networking: The Instagram Rights Revolt Won't Be the Last

Nice end of the year round-up piece from cnet.

Time to start the year off with a nice list of predictions.
Social Media: Another View
The other day I ran into a local businessman and client who has probably been running his company now for 25-30 years. He started off with a printed catalog and gained a national reputation in his market. He eventually moved online to his own website and he also works through eBay. When I asked him what he was doing with social media, his answer was pretty much, "That's crap and a waste of time." And for him, that's pretty much true.

Try as they might, social media mavens and boosters cannot get past one major issue: Not everyone gives a damn about Twitter, Facebook, Pinterest, LinkedIn or any of the lesser lights in the arena. Not everyone has a smart phone. Not everyone has a tablet. Not everyone even has a computer. There are many people who consciously choose to stay off the net, off the grid and way off Facebook.

The bottom line is simple. Social media is here to stay. However, it's still new, still evolving and has still not totally proven its worth in many ways. I'm the last person to suggest that you avoid social media. However, I'll be the first to tell you that it's not the end all and the be all for everyone. There are plenty of businesses that do just fine with a simple one page website and an e-mail address. If you're wondering if you're one of those businesses, let's talk about your company, your message, and your goals and see what makes sense.